SOUL brings people together at thrilling venues, creates an atmosphere in which travel agents, tour operators and suppliers of the luxury tourism can focus on promising business opportunities. The concept is designed for an intensive exchange but even more to build relationships. SOUL is not a conventional sales event. It is an exceptional showcase, which stands for sustainable business relationships and professionalism. As participant, you take advantage of the premium contacts with whom you network and the very exclusive environment SOUL creates.
The idea of SOUL is based on curiosity, creativity, sustainability and creating visions. Visions that not only strengthen the relationship between buyers and suppliers, but develop an individual empathy for each others needs and goals. An empathy that goes far beyond a simple return of invest, it will encourage luxury experts to be game changers that take relationship building and networking to another level.
The essence of SOUL: live-communication, education, storytelling, entertainment and networking. All combined with inspiration, experimental workshops, visionary keynotes and of course SOULFUL quality time together. SOUL will maintain the developed relationships and create a community that allows the SOULMATES to stay in touch, keeps them inspired and gives all of us the opportunity to empower each other even outside of the events.
In our philosophy, “sense of unbound luxury” (SOUL) is not only an extraordinary product or service that matters, it is a combination of the people, culture, ideas, inspiration and special places that touch our SOUL without limits or boundaries. SOULful relationships, well-kept and strongly cultivated are a strong band that SOUL creates.