At our events we host buyers, that are experts in luxury products and creating exceptional and unique itineries and experiences for their clients.

Alongside the most important niche tour operators we welcome travel designers that stand out. Not to forget our "luxury rookies", the newcomers that have to gain important knowledge in order to sell luxury products. Secure one of the coveted places at SOUL and apply as Soulmate.

Who we are looking for

Experienced and outstanding travel designers that create exceptional itineries and experiences. But we also welcome the new travel agents that want to enlarge their knowledge and develop themselves as luxury experts.

Creative Designers


You are passionate about creating moments not simple vacation and develop outstanding itineries.


Experts & Newcomers


Weather you’re an absolute expert or you are taking the next step in developing yourself into a luxury travel designer, we are looking for passionate decision makers.


Shining Lights


Your references in the industry are outstanding and you know what it takes to be top of the pops within the luxury family. Your way of business makes a difference.


Inspiration for you

There will be a strong focus on hidden gems, new venues launched this year and on openings planned for next year. We work with experts to ensure we are up to date with hotel openings and innovative developments. As a SOULMATE your will discover and be surprised.

Take a look at some of our Exhibitors from the 2018 show to give you an idea of what to expect.


SOUL SHOWCASE Berlin_ Partners 2018.pdf
Adobe Acrobat Document 216.4 KB


As a SOULMATE in the hosted buyer program at SOUL SHOWCASE BERLIN.             You will receive:


  • 1 night 5* accomodation at the event hotel


  • up to 30 x 10 minute personal encounters with exceptional suppliers during


  • SOUL networking lunch

  •  Access to SOUL NIGHT the superb pre-ITB networking event.
  • Inspiring SOUL BOOK
  • Exclusive “SOULMATE” Membership (“SOULMATES” is the official community network of buyers and suppliers attending SOUL SHOWCASES and events)

If you are among the described people it is time to become a SOULMATE.

Apply to become a SOULMATE

Tell us your story and why you should be a buyer at SOUL SHOWCASE Berlin 2019. We're looking forward to know everything about your company, why you are interested in a luxury sales show and what your expectations are as a SOULMATE.

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Susana Ng & Dominique Liggins GbR 

Fuldaer Weg 2

65835 Liederbach 



Tel: +49 69 934 901 63