Berlin, Germanys vibrant and creative capital is the home of ITB since centuries. Before ITB starts, SOUL brings together luxury travel experts, entrepreneurs, visionaries, hosts and ambassadors, to envision and experience new approaches, products and ideas in experiential travel. SOUL creates an atmosphere of privacy and focus. Enjoying moments of connection, talks, inspirations, experiments and wow-effects, all before the busy days of ITB start.
The Show brings exceptional buyers from the German speaking markets (Germany, Austria, Switzerland) and other emerging European markets to meet with inspirational exhibitors from all over the world. At SOUL they become SOULMATES of travel.
SOUL offers a platform that gives you the opportunity to focus on your appointments in an environment that is specially created for our focused meetings. Add a highly effective day to ITB and meet THE top luxury contacts in only one day.
The format is developed to create long lasting relationships. Our presentation mode showcases your product in a memorable way. It is all about experience and uniqueness.
At SOUL NIGHT you then meet all SOULMATES again, and even more industry friends that join us.
Secure one of the coveted spaces.
Secure one of the spaces as Supplier and introduce your product to our carefully curated buyers.
Are you ready to experience a total new way of presentations? Discover our hidden gems.
Be an official partner of our event and showcase your product to our selected attendees.
- handpicked, renowned suppliers – elite, luxury buyers - personal encounters - evening event
SOUL creates encounters between renowned, international luxury hotels and suppliers and elite buyers from the German speaking and other important European markets.
SOUL brings people together at one thrilling venue, creates an atmosphere in which travel agencies, niche tour operators and suppliers of the luxury tourism can focus on promising business opportunities. The concept is designed for an intensive exchange but even more to build relationships. SOUL is not a conventional sales event. It is an exceptional showcase, which stands for sustainable business relationships and professionalism. As participant, you take advantage of the premium contacts with whom you network and the very exclusive environment we create.
The concept of SOUL Networking is "1-2-1 meetings in reverse". Top buyers from the German speaking markets, Benelux and other important European markets meet luxury hotel products and suppliers. Instead of having the buyers walk around to meet sales persons in a large and noisy exhibition hall, we reverse the situation, create a relaxed and private atmosphere and a different kind of meeting environment for focused one to one
speed dating meetings.
After enjoying the meetings, join us for a memorable evening. Meet all the good friends of our industry . Celebrating luxury travel and enjoying moments of connection. We transform business-as-usual through: talks, wow-effects, music, good food, drinks, and more...